Halo Top’s president and chief operating officer, Doug Bouton agrees. The big multiples, they all recognise the need for different ice creams.” Mills says: “When we started we were targeting Planet Organic and Ocado and these more niche premium retailers, and we’re still targeting those customers, but we’re also in Morrisons and Asda now. It’s not just large brands who are reacting to the rise in demand, retailers are also taking note. To say we were dairy-free, vegan and used coconut all took quite a lot of explaining but fast-forward three years and people just get that now.” She explains: “When we were at the food shows a lot of time was spent explaining the product and why we were needed. Big players like Ben & Jerry’s, Häagen-Dazs and Magnum have all introduced either low-calorie or vegan ice creams.Ĭecily Mills, founder of organic dairy-free ice cream brand, Coconuts Naturally, says since she founded the brand in 2015 “the market has blown wide open”.Ĭonsumers are more discerning and people won’t just eat any old thing. However, their impact on the wider industry shouldn’t be underestimated. However, they still make up only a small proportion of the industry with the same research finding craft brands make up 10% of all ice cream launches in the UK. According to research from Mintel, the number of dairy-free ice cream launches have more than doubled (up 166%) in the five years to 2017. LA-based low-calorie ice cream brand Halo Top has played a large role in the explosion of craft ice creams, with Unilever and General Mills both noting the startup’s influence on the industry. Graeme Pitkethly, Unilever’s finance director, highlighted how “very, very quickly” Halo Top had grown taking “1.5 share points from us” while General Mills noted that Halo Top had influenced its own growth strategy.īut Halo Top is not the only one, with vegan, organic, gluten-free ice creams all becoming more common. This burst of new brands has also helped push supermarkets’ overall ice cream sales over the £1bn mark for the first time this year, which is making more established players take note. Take one look at the freezer aisle and there are now a multitude of new and interesting brands that break away from tradition, offering low-calorie, dairy-free, organic and healthy experiences, all housed within Instagram-worthy packaging. (Maybe vegan varieties will be next!) Read on for a glimpse of each new flavor.The ice cream market has seen a flurry of new brands enter the sector as companies look to tap into consumers’ desire for healthier alternatives. "We tried to choose an ideal size for portion-control, but also made sure to pack six to a box so there are plenty to go around!" Though Halo Top has a slew of vegan pints, these Halo Top Pops contain dairy. "We love ice cream in all forms and these pops seemed like the next logical place to take our brand," President and COO of Halo Top Creamery Doug Bouton said in a press statement. You'll be able to buy them nationwide from select retailers in May, though you don't have to wait until Spring to get your fix - they're available online today. These are coming to the Midwest, Texas, and California first this month, then to the Northeast, according to the company. They come in packs of six, and each pop has only 50 to 60 calories. The low-cal, stevia-sweetened, protein-packed ice cream brand has just launched Halo Top Pops in four flavors: Strawberry Cheesecake, Mint Chip, Peanut Butter Swirl, and Chocolate Chip Cookie Dough. If you didn't think Halo Top could get any better, you're in for a (tiny) treat.
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